Selling
HOW IS MILLIE’S MARKETING BIGGER AND BETTER?
A PROVEN GROUNDWORK FOR OPTIMAL EXPOSURE
Floor plan
My custom and digitally-interactive floor plans allow buyers to walk through the property 24/7.
Decluttering & organization
This is a crucial pre-marketing step in getting a home styled and ready for the market. Even the most beautiful and orderly properties need a little help. My talented organizer gets every room “Millie-ready,” which sets the scene for future marketability.
Staging
Staged homes sell faster, and for more money. A home will never get the chance to make another first impression. With the help of my professional stager, I facilitate an unforgettable introduction, so that buyers walk away wanting to come back.
Photography
My photography shapes buyer emotion through vibrant imagery. I work alongside my professional photographer to ensure that every property comes alive on both digital and print platforms.
A DIGITAL FOOTPRINT WIDER THAN THE REST
My listings are on display across 16,000 websites, reaching millions of online homebuyers.
A SOCIAL PRESENCE LIKE NO OTHER
3,000+ Friends
7,200+ Instagram Followers
5,600 Connections
Verified tactics
Social media is leveraged to create awareness and generate leads. Every channel is carefully curated to bring users valuable content, which is how I’ve grown my loyal audience over the years. From paid advertising to organic posts, I understand the importance of promoting my listings on social sites.
ONGOING ADVERTISING EFFORTS
Direct Mail
I blanket the most relevant households with targeted mailers.
E-newsletter
Listing details are showcased within a monthly e-newsletter, which is sent to my entire database of contacts. The open rate is over double the industry standard.
Public open houses
I utilize open houses as a tool to boost activity and gain feedback. An open house must be a memorable experience for buyers, so I properly prepare every home so that it shines on center stage.
Broker publicity
From broker open house invitations and e-mail advertisements, to prime placement in Top Agent Network (TAN), my listings are routinely in front of the brokers who have potential buyers.
Check out my listings
THE ABILITY TO REACH OUT-OF-STATE AND INTERNATIONAL BUYERS
Leading Real Estate Companies of the World (LeadingRE)
1.3 billion global transactions are produced annually through LeadingRE, a network of leading independent residential brokerages in 70 countries, with 550 firms and 150,000 sales associates.
Luxury Portfolio International
The luxury division of LeadingRE houses a portfolio of the world’s most remarkable homes, attracting over 3 million high-net-worth visitors per year.
Relocation specialization
From company-wide relocations to individual transferees, I have access to a pool of stateside and international homebuyers. I know who’s making a move to Chicago.
IN-HOUSE MARKETING TEAM
Graphic designer
Long-time team member, Ted Tan, makes every property stand out with an eye-catching and sleek brochure design. He uses equal parts creativity and strategy to create the industry’s finest marketing materials.
Marketing communications specialist
The marketing specialist devises and executes a custom marketing plan for every listing. Best practices for imagery, content, video and lead capture are used to reach the largest audience.
